• Brand Story • One-Liner • Elevator Pitch • Tagline or Sales Letter • Brighter Brand Messaging Guide and Marketing Playbook The foundation of every winning brand is a clear brand story, one liner and elevator pitch. With this messaging guide, you'll know exactly how to talk about your brand so people will listen, understand and remember. The Playbook is your roadmap to building and expanding your marketing. So you can ditch the confusion and confidently attract more customers.